Research
Research
Interdisciplinary work, drawing on economics, computer science, and social science, on how information flows across digital platforms and algorithmic systems. Published in Management Science, MIS Quarterly, Information Systems Research, and Production and Operations Management, and presented 66+ times at conferences worldwide.
Research areas
Four questions, one thread.
- Diffusion of digital content across networks
- Digital marketing strategies for social and mobile commerce
- Digital technologies in labor markets and entrepreneurship
- Business value of data from emerging technologies: AI, blockchain, NFTs, IoT, and AR/VR
Working papers
- 2024
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Voice of Machines: The Role of Acoustic Vocal Characteristics in Consumer Decisions
Working paper
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To Respond or Not to Respond? The Influence of Firestorm Dynamics and Top Management Team Composition on Firm Response to Social Media Firestorms
Working paper
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Specialization vs. Generalization: Analyzing Skill Transferability for Predicting Career Trajectories in High-Tech
Working paper
Journal publications
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2026
Targeting without Tracking: Personality-Based Ad-App Matching from Public Discourse
SN Business & Economics, 6, 333
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2026
From Pixels to Provenance: Empirical Study of How NFT Valuation Evolves from Traits to Reputation
ACM Transactions on Management Information Systems
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2025
Domain Anchorage in Large Language Models: Lexicon Profiling and Unintended Information Leakage
Data & Policy, 7, e73
- 2024
- 2023
- 2021
- 2020
- 2020
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2019
Austin, Boston, Silicon Valley, and New York: Case Studies in the Location Choices of Entrepreneurs in Maintaining the Technopolis
Technological Forecasting and Social Change, 146, 267–280
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2018
To Be or Not to Be Linked: Online Social Networks and Job Search by Unemployed Workforce
Management Science, 64(8), 3926–3941
- 2013
- 2011
Proceedings, book chapters, and magazine articles
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2025
Snack and Snap: A Novel Recipe for Yelp Reviews with Explainable AI
Proceedings of the 58th Hawaii International Conference on System Sciences (HICSS)
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2025
Domain Anchorage in GPT-4: A Computational Linguistic Analysis of Lexicographic Profiling and Its Implications for Unintended Information Dissemination
Proceedings of the 58th Hawaii International Conference on System Sciences (HICSS)
- 2025
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2025
Unveiling NFT Price Dynamics: The Interplay of Traits, Timing, and Social Signaling
Proceedings of the International Conference on Information Systems (ICIS)
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2025
Beyond Fair Predictions: Auditing and Mitigating Disparity in Post-Hoc Model Explanations
2025 IEEE 4th International Conference on Signal, Control and Communication (SCC)
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2025
From Panic to Provisions: Unraveling Consumer Emotions Amidst the Food Delivery Rush During COVID-19 Community Lockdown
Proceedings of the 58th Hawaii International Conference on System Sciences (HICSS)
- 2024
- 2023
- 2023
- 2022
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2022
To Respond or Not to Respond? Managing Brand Crises in the Digital World
AMA Summer Academic Conference Proceedings
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2019
Personality-Based Content Engineering for Rich Digital Media
Proceedings of the 32nd Bled eConference
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2018
Rapid Assessment of Customer Marketplace in Disaster Settings through Machine Learning, Geospatial Information, and Social Media Text Mining: An Abstract
Academy of Marketing Science World Marketing Congress, 479–480
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2018
Special Session: Marketing Techniques to Assist Public Sectors in Engaging Customers to Meet Societal and Individual Disasters Crisis Need and Beyond
Academy of Marketing Science World Marketing Congress, 475–476
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2018
The Role of Personality in the Diffusion of Digital Media
Proceedings of the International Conference on Information Systems (ICIS)
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2017
Digital Embeddedness and Its Effect on Organizational Decision-Making
Proceedings of the International Conference on Information Systems (ICIS)
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2017
Understanding Spillover Effects in Consumption of Rich Digital Media
Proceedings of the International Conference on Information Systems (ICIS)
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2012
Role of Online Social Networks in Job Search by Unemployed Individuals
Proceedings of the International Conference on Information Systems (ICIS)
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2011
Discovery of Music through Peers in an Online Community
Proceedings of the 44th Hawaii International Conference on System Sciences (HICSS), 1–10
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2000
Intelligent System for Hospital Organizations
Proceedings of the National Conference on Intelligent Computing and Software, Varanasi, India
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2000
An Expert System for Motion Control of Robotic Manipulator
Proceedings of the National Conference on Intelligent Computing and Software, Varanasi, India
- 2000
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1999
Strategy for Introduction of Linear Induction Motor (LIM) Based Urban Transport System in India: An Economic Analysis
Proceedings of the International IEEE Workshop on Linear Induction Motor (LIM) Systems, Varanasi, India
Conference presentations
2025
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AI Alliances: How University–Tech Partnerships Amplify Research Productivity in the United States
Workshop on Information Systems and Economics (WISE), Nashville, TN
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Unveiling NFT Price Dynamics: The Interplay of Traits, Market Behaviors, and Strategic Manipulations
INFORMS Annual Meeting, Atlanta, GA
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User Opinion Mining for Effective Product Recommendations
Production and Operations Management (POM) Annual Meeting, Atlanta, GA
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Assessing the Dichotomy of Educational Technologies: Impacts on Student Proficiency in Pandemic-Era Virtual Learning
Conference on Digital Economics (CODE), Varanasi, India
2024
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Impact of Cryptocurrency Regulations on its Adoption: An Empirical Analysis of Global Cryptocurrency Policies
Workshop on Information Systems and Economics (WISE), Bangkok, Thailand
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Assessing the Dichotomy of Educational Technologies: Impacts on Student Proficiency in Pandemic-Era Virtual Learning
Workshop on Information Systems and Economics (WISE), Bangkok
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To Be or Not to Be Samuel L. Jackson? Voice Analytics to Personalize Smart Devices for Consumer Engagement
Conference on Information Systems (CIST), Seattle
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Unveiling the Dynamics of Disinformation Spread: A Field Experiment Investigating the Diffusion of Fake and Deepfake Media
Statistical Challenges in E-Commerce Research (SCECR), Lisbon, Portugal
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Statistical Dissection of Lexicographic Encoding in GPT-4 Neural Networks and its Implications for Unintended Information
Production and Operations Management (POM) Annual Meeting, Minneapolis, Minnesota
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Accounting for Human Behavioral Changes in an AI-Enabled Driving Assistance System
Production and Operations Management (POM) Annual Meeting, Minneapolis, Minnesota
2023
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Impact of App Privacy Label Disclosure on Demand: An Empirical Analysis
21st ZEW Conference on Information and Communication Technologies, Mannheim, Germany
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To Be or Not to Be Samuel L. Jackson? Voice Analytics to Personalize Smart Devices for Consumer Engagement
Statistical Challenges in E-Commerce Research (SCECR), Bogota, Colombia
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Retail Analytics: A Comprehensive Framework to Identify (Non)-Digital Products
Statistical Challenges in E-Commerce Research (SCECR), Bogota, Colombia
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Impact of App Privacy Label Disclosure on Demand: An Empirical Analysis
Statistical Challenges in E-Commerce Research (SCECR), Bogota, Colombia
2022
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Machine-Based Voice Personalization: The Role of Acoustic Vocal Characteristics in Consumer Decisions
Workshop on Information Systems Economics (WISE), Copenhagen, Denmark
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Store Assortment 2.0: A Comprehensive Retail Analytics Framework to Identify (Non)-Digital Products
Workshop on Information Technology and Systems (WITS), Copenhagen, Denmark
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Impact of App Privacy Label Disclosure on Demand: An Empirical Analysis
Workshop on the Economics of Information Security, Tulsa, OK
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Application of Machine Learning to NFL Injury Prediction
Combined Sections Meeting (CSM), San Antonio, TX
2021
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Impact of App Privacy Label Disclosure on Demand: An Empirical Analysis
Workshop on Information Systems Economics (WISE), Austin, TX
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Redesigning Stores After COVID: Using Machine Learning to Determine Store Assortment
Workshop on Information Systems Economics (WISE), Austin, TX
2020
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Sequential Social Media Advertising
Marketing Science Conference, Duke University
2019
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Sequential Social Media Advertising
Conference on Digital Experimentation (CODE@MIT), Boston, MA
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Personality-Based Content Engineering for Rich Digital Media
INFORMS Conference on Information Systems and Technology (CIST), Seattle, WA
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Predicting Cryptocurrency Movement: Analysis of Blockchain Transaction Graph
INFORMS Annual Meeting, Seattle, WA
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Predicting Cryptocurrency Movement: Analysis of Blockchain Transaction Graph
Statistical Challenges in E-commerce Research (SCECR), Hong Kong
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Personality-Based Content Engineering for Rich Digital Media
32nd Bled eConference (Humanizing Technology for a Sustainable Society), Slovenia
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Determining the Relationship between Personality and Depression using MIDUS Data
27th Annual Meeting “Prevention Science in a Big Data World” San Francisco, CA
2018
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Predicting Popularity of Rich Digital Media Using Content Features
INFORMS Data Science Conference, Phoenix, AZ
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Understanding the Customer Marketplace through Machine Learning, Geospatial Information and Social Media Text Mining
AMS World Marketing Congress, Porto, Portugal
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Which Way I Ought to Go? Career Trajectories of Entrepreneurs, Executives, and Senior Managers in High-Tech
Statistical Challenges in E-commerce Research (SCECR), Rotterdam, Netherlands
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Personality Matching for Improving Mobile In-App Advertising Effectiveness
Statistical Challenges in E-commerce Research (SCECR), Rotterdam, Netherlands
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Cross-Platform Spillover Effects in Consumption of Rich Digital Media: A Quasi-Experimental Analysis Using Synthetic Controls
Statistical Challenges in E-commerce Research (SCECR), Rotterdam, Netherlands
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Predicting Popularity of Rich Digital Media Using Content Features
Statistical Challenges in E-commerce Research (SCECR), Rotterdam, Netherlands
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Rapid Estimation of Disaster Relief Fund Distribution: Iterative Learning with Diverse Data Inputs
Production and Operations Management Annual Conference (POMS), Houston, TX
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Predicting Popularity of Rich Digital Media Using Content Features
Production and Operations Management Annual Conference (POMS), Houston, TX
2017
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Sequencing Social Media Advertising Campaigns
DSI Conference, India
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Rapid Estimation of Disaster Relief Fund Distribution: Iterative Learning with Diverse Data Inputs invited keynote
Advances in Predictive Analytics Conference, University of Waterloo, Canada
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Mobile In-App Advertising Strategies for Improved CTR and Ad-Retention
Workshop on Information Systems and Economics (WISE), Seoul, S. Korea
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Cross-Platform Spillover Effects in Consumption of Rich Digital Media
Conference on Information Systems and Technology (CIST), Houston, TX
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Sequencing Social Media Advertising Campaigns best student paper award
INFORMS Annual Meeting (Social Media Analytics), Houston, TX
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Cross-Platform Spillover Effects in Consumption of Rich Digital Media
Marketing Science Conference, Los Angeles, CA
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Personality Matching for Improving Mobile In-App Advertising Effectiveness
Marketing Science Conference, Los Angeles, CA
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Sequencing Social Media Advertising Campaigns
POMS Conference, Seattle, WA
2016
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Sequencing Social Media Advertising Campaigns
Conference on Digital Economy (CODE), Hyderabad, India
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The Like Economy: A Randomized Field Experiment to Assess the Value of Social Influence and Signaling
Statistical Challenges in E-commerce Research (SCECR), Naxos, Greece
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Impact of Digital Embeddedness on Organizational Purchase Behaviors
POMS Annual Conference, Orlando, FL
2015
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Social Networks and Regional Advantages in Technology Entrepreneurship
Workshop on Information Systems and Economics (WISE), Dallas, TX
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The Like Economy: A Randomized Field Experiment
Workshop on Information Systems and Economics (WISE), Dallas, TX
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Impact of Digital Embeddedness on Organizational Purchase Behaviors
INFORMS Annual Meeting, Philadelphia, PA
2014
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The Like Economy
INFORMS Annual Meeting, San Francisco, CA
2013
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Mobile App Demand and Price Elasticity
INFORMS Annual Meeting, Minneapolis, MN
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App Economy: Estimating Demand and Cost Structure
The NBER Economics of IT and Digitization Workshop, Boston, MA
2012
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Estimating the Cost and Demand Structure of Investment in App Innovation
Workshop on Information Systems and Economics (WISE), Orlando, FL
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Deep Dive on LinkedIn: Maximizing the Job Search Outcomes from Online Social Networks invited
INFORMS Annual Meeting, Phoenix, AZ
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To Be or Not to Be Linked on LinkedIn: Online Social Networks and Job Search
The NBER Economics of IT and Digitization Workshop, Boston, MA
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Linking on LinkedIn: An Empirical Analysis of Job Search using Online Social Networks
The ZEW Conference on Information and Communication Technologies, Mannheim, Germany
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Me, My Online Friends, and My Job Search: An Empirical Analysis Measuring the Role of Online Social Connections
Statistical Challenges in e-Commerce Research (SCECR), Montreal, Canada
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Do Social Connections Help in Finding a New Job?
XVIII Organization Science Winter Conference (OSWC), Steamboat Springs, CO
2011
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Do Online Social Ties Help in Job Search?
Workshop on Information Systems and Economics (WISE), Shanghai, China
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Linking on LinkedIn.com: An Empirical Analysis of Job Search on Online Social Networks
Winter Conference on Business Intelligence, Salt Lake City, UT
2010
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Estimating Diffusion of Music on an Online Social Network
Winter Conference on Business Intelligence, Salt Lake City, UT
2009
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Peer Influence and Information Diffusion in Online Networks: An Empirical Analysis
Conference on Information Systems and Technology (CIST), San Diego, CA
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Peer Influence and Information Diffusion in Online Networks
Symposium on Statistical Challenges in Electronic Commerce Research (SCECR), Pittsburgh, PA
2002
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3D Docking in Metamorphic Robots poster
National Conference on Robotics, Naval Research Lab, Washington DC
2001
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Haptic Rendering of Earthquake Maps
Integrated Media Systems Center Annual Conference, Los Angeles, CA
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Interaction of Heterogeneous Haptic Devices Over the WWW
Integrated Media Systems Center Annual Conference, Los Angeles, CA
Whitepapers
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2009
The Role of Peer Influence in Marketing on Online Social Networks
International Association of Business Communicators
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2005
Agile Software Development: NI Software Engineering Process
National Instruments
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2004
Transition from Traditional NI-DAQ to NI-DAQmx in LabWindows/CVI
National Instruments
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2004
Data Acquisition in Microsoft .NET and Measurement Studio
National Instruments
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2003
Search Engines: Architecture to Optimization
TTG Consultants
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2003
e-Video Learning: Low Cost HR Consulting Solutions
TTG Consultants